Bridge of Hope
Programs: Sqaurespace; Figma; Illustrator; Canva; InDesign; Illustrator; Photoshop
Position: Graphic Designer
Genre: Branding and Identity; UI/UX
Format: Website, Print, Mockups
Location: St. Louis
Year: 2024
Bridge of Hope, a Saint Louis center for the homeless, has evolved from being a church and overnight shelter to focusing on medical respite care. Their current goal is to open a medical respite site, but they are struggling to secure the necessary donations. To support their mission, our team partnered with Bridge of Hope to rebrand their website, logo, and informational assets, helping them clearly communicate their goals and gain local recognition.Over two months, three designers and I worked closely with their team to understand their needs and identify gaps in their outreach. We developed a rebranding strategy that aligned with their vision. Print materials were designed in Canva, allowing their team to update text easily and take greater ownership of their story. The new logo, created in Illustrator, distinguishes their organization from others with the same name, featuring three prongs to symbolize growth and future aspirations.The redesigned website (not pictured), built on Squarespace, takes a narrative approach, highlighting their past, present, and future while showcasing community stories and providing clear ways for others to support their cause.