Helen Piloto






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h.piloto@wustl.edu 






CAPSOOL

Genre: Branding and Identity
Programs: Illustrator, Photoshop
Released: 2021 
Location: Miami
This was one of my first freelance independent Graphic Design jobs. I worked with Veronica on creating a logo and identity for her CAPSOOL brand which sold thrifted and upcycled clothes in a moving vehcile, typically parked on markets. She requested for the logo to show the liberal and genderfluid nature of the brand and clothes for sale. I worked with her on logos, clothes wraps and bags in 2021, the brand has really taken off since.